The leading introductory book on data mining, fully updated and revised!When Berry and Linoff wrote the first edition of Data Mining Techniques in the late. Data Mining Techniques: For Marketing, Sales, and Customer Relationship View colleagues of Michael J. A. Berry View colleagues of Gordon S. Linoff. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. Front Cover. Michael J. A. Berry, Gordon S. Linoff. John Wiley & Sons.

Author: Kibar Mezikus
Country: Malta
Language: English (Spanish)
Genre: Travel
Published (Last): 28 December 2017
Pages: 192
PDF File Size: 12.73 Mb
ePub File Size: 2.82 Mb
ISBN: 329-2-41803-377-8
Downloads: 75084
Price: Free* [*Free Regsitration Required]
Uploader: Faetaxe

How to Measure Anything: Amazon Inspire Digital Educational Resources. Most recent customer reviews.

Data Mining Techniques

I used it in a graduate level course I took this spring and it was easy to read and understand. I haven’t made it through the entire book, but this serves as a solid reference for different topics in data mining. The newest edition of the leading introductory book on datamining, fully updated and revised Who will remain a loyal customer and who won’t?


Published on July data mining techniques michael berry gordon linoff, Take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans!

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 3rd Edition

Published 9 months ago. Thank you for your feedback. They each have decades of experience applying data mining techniques to business problems in marketing and customer relationship management.

Published on August 16, Customers who bought this item also bought. There’s a problem loading this menu right now. Sponsored Products are advertisements for products sold by merchants on Amazon. ComiXology Thousands of Digital Comics. It is primarily for non-technical audience. Data Science for the Layman: Sponsored products related to this data mining techniques michael berry gordon linoff What’s this? LinoffMichael J. Published 1 year ago.

Finding the Value of Intangibles in Business. Data Mining with Decision Trees: Translate the Business Problem.

The companion website provides data that can be used to test outthe various data mining techniques in the book. Don’t have a Kindle?


Published on October 28, Chapter 9 Nearest Neighbor Approaches: Data Mining throughout the Customer Life Cycle. Text mining is incredibly superficial.

Selected pages Title Page. See and discover other items: Permissions Request permission to reuse content from this site. Alexa Actionable Analytics for the Web.

Data Miners – About Gordon Linoff

Why and Bsrry Is Data Mining? Modeling business time-to-event problems such as time to nextpurchase and expected remaining lifetime. The best chapters are on neural nets and clustering. Amazon Drive Cloud storage from Amazon.

Amazon Rapids Fun stories for kids on the go. Write a customer review. Would you like to change to the site?